That may be an exaggeration, but the last few years have seen a dramatic shift in
the way we, as consumers, access information from the Internet and how we expect
organizations to communicate and engage with us.
No longer do we expect to have to use browsers on PC's to go and find relevant news.
Instead there is demand that information is available on mobile devices such as
Android and iPhone smartphones. In fact, this dated model relies on us sourcing
useful content based on us being proactive in searching for it.
However, the reality is that we now demand that useful and relevant info is sent to
us without specifying the exact nature of what we are looking for. We do this by
following people on Twitter or Facebook, by subscribing to RSS feeds from our
favorite websites – and most significantly we are increasingly doing it by
downloading apps to our mobile devices.